Upgrading your website isn't just about getting a new look, it's about creating a system that will help you better manage your business. Depending on whether your business website is product based, service based, or lead generation based, your needs will be different.
Of course the end goal is always going to be to make more money, but there is much more thought that needs to go into what you need. Assessing your current website and business needs is a great way to start. You can determine what you your new website to accomplish.
Product based websites
If you sell products on your website, you might have a few different goals. Most importantly you want to sell more products. Adding related product, featured products, and call outs to sale items and hot sellers could be ways to help sell more products.
Aside from the most general need to sell more products, a new website can offer much more. Organization is key. The ability to categorize and sub categorize products will help you better manage your products and stay organized. A related product feature will let users know about similar products, which may entice them to purchase more. Reports about selling trends, dropped carts, and your user activity will better prepare you for email marketing campaigns and other advertising.
Service based websites
A service based website is a little different from a product based website. When selling services, you need to ensure the user is aware of exactly what they are signing up for. You also need to ensure that you capture all of the information required to properly bill the user.
Similar to a product based website, you want to sell more services. Adding call outs can be a great way to lead customers into purchasing your services. Simply a few images, banners, or text ads can get a users attention and lead them to purchase your service. I see many service based websites with no call outs at all. If customers can't see it they can't buy it. Call outs put your services right in front of their face, giving you a better chance of converting them into a sale.
Lead generating websites
Lead generating websites are the most different type of website, but probably the simplest. The goal of a lead generating website is to attract users to submit a request for more information or to contact them. Like product and service based websites, there are a variety of methods to generate more leads.
Call outs are a simple effective way to generate more leads. Let the user know if they contact you for more information you will contact them back within a few days. You can also give the user a free download or a discount, an incentive for them to submit their information. After generating more leads you are going to want to track your leads. Your website can help organize leads and track the status of your leads. The ability to export your leads as a csv file can be used to prepare for creating email marketing campaigns and mail marketing campaigns.
The big picture
The main goal of upgrading your website is of course to generate more income. But don't forget about the smaller parts that will make your website work for you and lighten your load. An experienced freelance website developer or freelance website designer can assist in creating the best solution for your business and even offer features you may not have thought about. Make sure you choose a website developer or freelance website developer that is experienced and can handle what you need. It will be an investment, but if done right, it will pay off in the end.