A web presence is how you or your company is viewed online. It is a collection of all your online outlets including your website, blog, Facebook page, twitter, etc. Every thing you post on the internet contributes to your web presence. Using your web presence properly can drive highly qualified traffic to your sources and increase your conversion rates.
Your website is the most important piece of your webs presence because it is your company face online. You can make it look and function exactly how you want it to express your individuality and show how you are different from your competition.
Your website should have a goal
And getting tons of hits or being ranked high on Google is not a real goal. While getting tons of traffic and ranking high on Google aren't bad things, if nobody is buying your products it really doesn't matter. Using your web presence properly will drive more qualified traffic to your website leading to more conversions from visitors to customers. Talk to your web developer about more ways you can convert visitors to customers on your website.
Today you can't deny the power of social media to your web presence. Social media offers companies to have a human side and interact more with people. I consider your website more important, because your website is where you will actually convert a visitor to a customer. Your social media outlets should be used to entice people to visit your website, join your mailing list or buy a product.
Don't Have it Just to Have it
Don't go out and sign up for every social media outlet and then post links on your website. It will actually make you look worse. Do some research about your customers and find out what social media outlets they use and use the same sites. Putting the effort into signing up for every social website out there is a waste of time. A website marketing professional can assist you with researching your customers and finding the social media websites they are using.
Email marketing is an important piece of your web presence because it is a way to stay connected with your customers. People who sign up for your mailing list are interested in your company or product and want you to market to them. A good email marketing plan can make a huge difference in your conversion rates.